Direct mail marketing is a form of physical marketing that involves sending letters, postcards, and flyers to people’s houses to motivate them to buy your brand’s products or pay for its services. It can complement digital marketing very well.
If you are interested in expanding your business’s marketing efforts and trying out new strategies, combining direct mail marketing and digital marketing can be an effective way to increase user engagement and boost conversions.
This post explores this topic in more detail and explains some of the benefits of combining these two methods.
Enlist Professional Support
If you are interested in combining direct mail and digital advertising, you need to enlist a professional’s support. There is no way you will be able to launch and manage both campaign types on your own. You need to partner with a service that provides reliable every door direct mail, and one that offers comprehensive online marketing coverage. The marketing companies you hire need to have good reviews, solid reputations, and experience.
One of the best things about hiring an expert is that they can help you to effectively design your marketing content. While it is technically possible to manage direct mail and even online marketing campaigns alone, it isn’t a good idea because you are much more likely to produce low-quality marketing content than an expert is.
Higher Response Rates
Direct mail marketing yields significantly higher response rates than email marketing does. This means it is a far superior method of marketing. Combining direct mail and e-mail marketing can be a great way to boost your business’s response rates and get more people engaged with and interested in your brand. Personalizing marketing content can increase the likelihood of people responding, also.
The ability to personalize direct mail content is one of the main reasons why it is so successful. People are much more likely to engage with letters that are addressed to them than they are emails or any other type of online marketing. It is also a lot more difficult for people to ignore direct mail content than it is for them to ignore online marketing. All a person has to do is turn on their email’s ad blocker, and they will never see your messages. It’s a lot harder to filter out direct mail marketing content.
Improved Brand Recognition
One of the best ways to increase profits and get more people interested in your brand is to work on improving brand recognition. By sending out direct mail marketing letters and postcards while simultaneously running online marketing campaigns, you will be able to increase your business’s exposure and give more people the opportunity to learn about it. The more people that know about your business, the more likely they are to trust you. When more people know and trust you, sales and conversions are a lot more likely.
Make sure that in all of your business’s marketing content, you include information about your brand, its logo, and its name. You should also include your social media accounts and website on marketing content, too. This will make it much easier for people who are interested in your brand to find your website and buy your products.
Targeting Your Audience
Using a combination of direct mail marketing and online advertising to target your audience can massively increase user engagement. The process of actually locating one’s audience can be highly complicated and very drawn out, however. It is definitely worth enlisting professional support if you are interested in sending marketing content to your audience directly. An expert may even have their own mailing list, which means you won’t have to find consumers’ addresses yourself. Most direct mail marketing companies have their own mailing lists.
Digital marketing makes it a lot easier to track engagement than direct mail marketing does, however. This is because you can quickly and effectively view analytics data and get a good idea of how engaged your audience is. Something to know about direct mail marketing is that you can increase engagement visibility by including QR codes on your letters and postcards. When a QR code is scanned, you will get notified.
Increased Company Trust
As mentioned above, combining multiple marketing methods can be a good way to get your business’s name out there. This then increases consumer trust. Consumers are a lot more likely to trust you and want to work with you if they have seen marketing content from you in the past. Having seen your marketing content before means they will already know your business’s name, and will therefore think it is genuine. Your business’s name will be committed to their memories, where they will remember it as an established, genuine business.
Another way to increase consumer trust is to invest in reviews. By setting up a testimonials page on your website and encouraging clients to leave reviews, you will be able to increase user engagement, and get people saying positive things about you. Encourage on-site reviews, as you can delete negative ones if people are overly harsh or critical. You cannot do this if reviews are left on Google Review or Trustpilot.
Better Conversion Rates
People who receive direct mail as well as digital marketing content are much more likely to convert than people who receive one or the other. Better conversion rates mean more sales are made. Also worth noting is that by personalizing marketing content, you massively increase your chances of converting consumers. Consumers are statistically more likely to buy products or services from businesses who target them directly, i.e., by name, or by sending letters to their address.
It is important to note that if you are planning on investing in multiple different marketing methods, that you take time to improve your products or service. The last thing you want is to invest money into marketing, only for customers to convert, then discover your products or services aren’t worth paying for.
Combining direct mail and digital marketing can increase response and conversion rates, and give your brand positive exposure. Hire a marketing company to support your efforts, because if you have no formal marketing experience, your chances of being able to manage campaigns yourself are slim to none.
